Free tools
Tools that help you
get found online.
A collection of free tools we use and recommend ourselves — for checking your website's performance and SEO, and for getting new pages indexed faster by search engines. New to the topic? Read our guide on what SEO actually is first.
Check & measure
Check and measure your website
Keep an eye on speed, search engine optimization, and accessibility with these tools.
Google Search Console
See how your website performs in Google searches, which pages are indexed, and request indexing for new pages directly.
Visit the toolGoogle PageSpeed Insights
Measures your website's speed and Core Web Vitals, with concrete suggestions for improvement.
Visit the toolGoogle Rich Results Test
Checks that your structured data (schema) works and is eligible for rich search results.
Visit the toolGTmetrix
A second perspective on performance beyond PageSpeed Insights, with detailed waterfall charts.
Visit the toolWAVE Web Accessibility Evaluation Tool
Checks your website's accessibility right in the browser, completely free.
Visit the toolChrome DevTools (Lighthouse)
Already built into Chrome — right-click, choose "Inspect," and open the Lighthouse tab for a quick overall audit.
Faster visibility
Faster indexing with search engines
A page existing isn't the same as it being searchable — these tools help search engines find and index your content faster, but they don't replace ongoing SEO work.
Google Search Console – Request Indexing
Use URL Inspection and the "Request Indexing" feature to ask Google to crawl a specific page directly.
Visit the toolBing Webmaster Tools
Submit your sitemap to Bing and get access to Bing's own tools for indexing and performance.
Visit the toolIndexNow
An open protocol that pushes new and updated pages directly to Bing, Yandex, and several other search engines. Not currently supported by Google.
Visit the toolGoogle Business Profile
Have a physical location or service area? A complete, active profile helps you show up faster in Google's local search results.
Visit the toolFrequently asked questions
Good to know about these tools
Are these tools really free?
Yes, all of them have a free tier that's enough for most small and medium-sized websites. Some, like GTmetrix, also offer paid plans with more features if you need them.
How often should I check my website?
A quick check after every major update, plus a review every month or two, is enough for most businesses.
Are these tools enough, or do I need help?
They give you a good overview, but actually fixing what the tools find often requires technical expertise. Want help? We're happy to take a look at your website.
Want us to handle this for you?
We'll help you audit, fix, and keep your website fast, accessible, and easy to find on Google.